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 4 Marketing Tips to Help You Standout Against Your Competitors


1)Reputation Management

Online reviews are so important for SMBs today that they’re now a stand-alone building block for success.

Your potential customers will check your reviews and compare you to the competition. It’s a certainty. The story portrayed by your customer reviews will be one of the most influential pieces of content in your marketing.Obviously, you need this portrayal to be positive. Reputation management ensures that your reviews are not only positive but also updated.Make sure you have a plan to manage your all-important online reputation.


2) Content Marketing

If there are bricks to the foundation we’re describing here, it’s content. You can’t market without it.Most people get that, but creating content that both builds trust in your brand and motivates conversions is probably the biggest challenge in marketing.

Content marketing professionals integrate SEO, ad copy, and brand stories into your website, blog, ads, and social media.Digital platforms have powerful reach, but they’re also excellent for keeping your message cohesive. The best content creators help you rank in search results, build affinity with a relatable storyline, and motivate with conversion-focused content.This work takes skill and time. When it’s effective it leverages your competitive advantage while making a connection to the lifestyle aspirations of your audience.

3) Social Media Management

Social media platforms like Facebook, Instagram, Pinterest, and LinkedIn are places where people live-out their digital lives. The social media feed connects people to their networks and news of the world. It broadcasts scintillating, extraordinary, and strange human events. And it exposes them to commercial brand stories from businesses like yours.

You can execute direct-response advertising on social media, which works particularly well with retargeting audiences. But moreover, you want to be on social media because it’s where the party is happening. If you’re visible and active on social, it’s similar having the prime location for a physical business. Strong social media is like being located on the busiest street in town.

A phenomenon called social proof occurs. When people see you’re active and have a strong following, they assume you’re doing something right. Just like when you see a crowded restaurant and assume the food must be good. That many people can’t be wrong.

This is why social media management is a building block of marketing success. Similar to having a strong reputation, active social develops a positive perception of your business.

Most business owners realize this but struggle because they don’t have the time to execute a social marketing strategy. Kortnie Watson offers social media marketing that manages content curation and creation, strategy and research, post scheduling, social monitoring, commenting and engagement, boosting and promotion campaigns.


4)High-Visibility Multi-Channel Advertising

The days of a business being able to advertise in one place ( Yellow Pages) are over. Business owners need to create a presence across the web, in conjunction with their target audience. Kortnie Watson, and her team creates highly targeted ads and sale funnel strategies that helps clients during their buying journey.

Digital marketing has to be executed through a omni-channel approach.Our team helps businesses build a strong presence across the web. Sometimes that presence provides information and builds rapport(relationship content) that will be displayed on search engines, social, and video platforms.

For digital marketing to be effective, and have a ROI(return on your investment) you need a strategic, robust marketing outline, and a team that are digital experts.

A business owner must ensure that their reputation must be working in their favor – or it will work against them. Businesses need content that speaks the language of the channel you’re working. You must be engaging and persuasive on social channels.

It all comes together as building blocks for marketing success.


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